Insightful, educating and informative “Innovention Series” 7 (2018) “Building Africa’s Reputation through Mediatainment” with Alibaba Akpobome, Ramsey Noah Jnr, Darey Art-Alade, Bolanle Austen Peters
Again this year 2018, the Verdant Zeal Marketing Communications Group has proved high standards by successfully hosting the 7th Edition of their annual program called “The Innovention Series”. Held on the 22nd of March at the Civic Centre, Victoria Island, Lagos and powered by the Public Relations/Marketing Communications firm Verdant Zeal under the able leadership of Dr. Tunji Olugbodi, the Vice Chairman and Group CEO
The platform was created in 2012 to examine the question of Africa’s development. It attracts patrons from both the public and private sectors and has become a strong voice in striking conversations that identifies and leverage untapped opportunities for collective progress.
Highlights of “Innovention Series” 7 (2018)
This 2018 and 7th edition was titled “Building Africa’s Reputation through Mediatainment” and to do justice to the topic, on hand were reputable media personalities which includes Bolanle Austen Peters (CEO and Founder of Terra Kulture), Yahaya Maikori (founding partner at Law Alliance), Ramsey Noah Jnr (award-winning actor, CEO and founder of Ramsey Films), Alibaba Akpobome (ace comedian and Founder of Alibaba Hicuppuray) amongst other speakers and moderated by Dare Art-Alade (creative director at Life Spot)
The keynote speaker Mrs Bolanle Austen Peters, spoke extensively on the importance of creating cultural and local-based content, instead of completely embracing the foreign culture. She pointed out that there are untapped opportunities lying in the African culture and “we need to learn how to use technology in favor of our local contents hence building our reputation”, she admonished.
The panels identified some of the challenges facing the entertainment Industry such as piracy, and suggested possible ways through which it can be curbed. They emphasized on the fact that there would always be challenges, but Nigerians need to learn to push on, notwithstanding the odds, and, when possible, use the stumbling blocks as stepping stones.
They also pointed out that the entertainment industry is playing a major role in being a voice for Nigerians. While speaking, Mr. Ramsey Noah said that comedians, movie producers and artists say the truth and pass vital messages through their work. The audience had a filled day with funny comments and side-jokes from Nigeria’s king of comedy “Alibaba”.
Quoting one among his notable comments
“People take what comedians say seriously, and take what politicians say as a joke”
After-show/sideline interview with speakers/celebrities (video)
In his speech, the convener/CEO of Verdant Zeal, Dr. Tunji Olugbodi pointed out that though every age group is involved in the vision, his primary focus are the youth seeing them as the “engine room of growth and development” .
Still quoting him
“Well, the biggest challenge for us is to translate some of the discussions into real actions. Into actionable steps. It’s always a difficult thing to do. ‘Cos we do this entirely as a CSR. So, it takes money, it takes time. But it’s something that we are committed to doing and we hope that in the near future, some of the interventions that we talked about, and that we had experts discussed, become real policies that have clear impacts on the lives of people.”
How the “Innovention Series” started
“Innovention” is a coinage from two words, innovation and invention. The series was established by Verdant Zeal Marketing Communications Group with offices in Nigeria, Ghana and The Gambia to be the talking point for identifying and leveraging untapped opportunities in Africa for collective progress.
Organized as a private CSR (corporate social responsibility) project, Verdant Zeal aims to use Innovention Series to examine the question of Africa’s development which should be expected despite weak political institutions, deficient infrastructure and instability, but given our strength in other areas and potentials. This, it does, by annually identifying a small idea that can change our world.
Watch following interview with the convener, the Vice Chairman/GCEO of Verdant Zeal Group, Dr. Tunji Olugbodi, for more insights. Transcript of the interview is also attached
Transcripts: Interview with the convener of “Innovention Series” and Group CEO of Verdant Zeal Dr. Tunji Olugbodi at the 2018 edition
Can you really tell us what inspired this idea, the Innovention Series?
Well, two things. One is that we want to deepen the discussions about Nigeria, what Nigeria stands for as a nation, and what it’s represented in the comity of nations. So, issues around and about Nigeria. For growth and for development. That’s number one.
Number two is also that we understand the strategic position of Nigeria in Africa. So, by extension, we also talk about Africa because we also have operations in a few countries outside of Nigeria, in West Africa. This helps us to do that.
The third thing (sic) is that if we want to affect conversation of future agendas, the only way to do this is by opening platforms and channels that also encourages the leaders of tomorrow to be part of it. So, that’s why you have active participation by university students. As part of this.
So, that’s what has inspired us essentially to do this.
I can see that your target audience are mostly youths and young ones, right?
It’s everyone. But youths, because they are the engine room of growth and development, were primary focus. But by extension, you can’t just have discussions around those issues done if you don’t have other stakeholders in the room. And that’s why you can see it’s always a broad based coalition of people that we bring together.
What do you think the future holds for Innovention Series? What plans do you have… (cuts in)
Well, the biggest challenge for us is to translate some of the discussions into real actions. Into actionable steps. It’s always a difficult thing to do. ‘Cos we do this entirely as a CSR. So, it takes money, it takes time. But it’s something that we are committed to doing and we hope that in the near future, some of the interventions that we talked about, and that we had experts discussed, become real policies that have clear impacts on the lives of people.
INTERVIEW CONDUCTED BY: BECKY APE
READ ALSO: A collection of post on “Innovention Series”
The series commenced in 2012 with the Special Keynote Guest, Rotimi Amaechi, then Governor of Rivers state, Nigeria.
Other editions are as thus
|2012||Between pessimism and pragmatism: Nigeria’s brand image and global competitiveness||Rotimi Amaechi
Ogbeni Rauf Aregbesola
|2013||Beyond branding: Building lasting values for Nigeria’s growth||Kayode Fayemi|
|2014||Growing leadership innovation – Lessons for Africa||Akufo Nana Addo
|2015||The role of innovation in creating a new agenda for national development||Pat Utomi|
|2016||The next big thing : Identifying Africa’s untapped potential||Pius Adesanmi|
|2017||How technology is driving Africa’s new narrative||Joel Chimhanda
Maya Morgan Famodu
|2018||Building Africa’s Reputation through Mediatainment||Bolanle Austen Peters
Official website of Innovention Series – http://innoventionseries.org
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